Gori & Zucchi Museum Minimise

7th March 1998: a landmark date with the opening of the Gori & Zucchi Museum, the first in Italy entirely dedicated to the art of jewellery making.

The museum encapsulates the essence, the history and the development of the company, honouring its links to the cultural and artistic values of the Arezzo tradition.

The Museum aims to bring the past to life and to create a pathway through the company's history, from industrial archaeology up to Giò Pomodoro's latest creations.

Original drawings and creative designs are presented from 1946 onwards (older documentation prior to 1946 was destroyed during bombings in the II World War).

Virtual Tour Minimise
Tour virtuale del museo storico aziendale Gori e Zucchi di Unoaerre

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The industrial archaeology of the company

The old machines and tools document the first technological aids used in the jewellery industry: the vertical hammer (the berta) of German construction from the 1930's; the machines for producing chains (gourmette, rolò, forzatina, veneziana, snail, tweezers and tanks) from the 1930's, 40's and 50’s; the pantograph of French manufacture from the 1940’s.

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The industrial archaeology of the company

The 'stumps' with the cordless plug for 'making the rings round' and the extruders, the wire squeezer, the rolling mill and the tools for embossing, engraving, incision and setting of the precious stones.

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“Chianina” jewellery

A typical expression of Arezzo valleys is the “chianina” jewellery production, graceful examples of folkloristic taste, which were fashionable from the beginning of the 19th century.

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The medal collection

The medal collection gathers together numerous medals and badges of great artists and famous engravers from the most important European Mints (B.Bini, Cascella, Dalì, Fiume, Galoppi, Greco, Manzù, Messina, Orlandini, G.Pomodoro, Romagnoli, Rousseau, Scatragli and more...

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The autartic jewels

In the 1930’s the war age products were made mainly of mechanical plate, silver, platinite, copper, marcassite and coloured glasses, because of the difficulty in finding precious raw materials.

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The Art Deco bracelets

In the 1940’s the Art Deco reaches its perfection with the wonderful bracelets “tiled”, “rise-grained”, “right or left spiral”.

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The 50’s modular jewels

Whole museums reliquaries show preparer models and sketches of bracelets, pendants and chokers, with a modular structure, which were fashionable after the war until the 1980’s. These pictures were disegned by Gianfranco Sacchetti and date back to 1955.

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The glass-lined jewels

Around 1955, the art glass-lining and the use of the “miniature” enamel started. Pins, pendants and bracelets were embellished by sparkling pied plates, which gave them particular plays of light, shades and details.

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The Saddam Hussein sword

One of the curiosities: the 'Saddam Hussein sword'. In 1986 the Iraqi dictator approved the silver prototype from which the gold and precious jewel-encrusted swords were to be made, destined for the sheiks who had helped him in the war against Iran.

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The love medal

The love medal is a cult of Unoaerre jewellery, a classic piece for 60’s lovers, now up-to-date in the “Più di ieri, meno di domani” Collection”.

Unoaerre Industries S.p.A. | Loc. San Zeno Strada E, 5 - 52100 Arezzo (Italia) | P. IVA 02039680513 Privacy Statement Terms Of Use